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A Lean Marketer's Guide To Testing

How smart businesses develop winning ideas

When you’re responsible for getting new ads, products, packaging designs, branding, or campaigns to market fast, you need effective ways to test your ideas.

Your big idea is a big investment. Concept testing helps make sure it pays off.

Yet more than 50% of marketers and product managers don’t test at all. In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.    

Download this guide to learn:

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real world examples of how big brands use surveys to make decisions

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