How To Pre-Test Ads With Surveys

How SurveyMonkey tests ads and marketing concepts before launch

So many advertising ideas, so little time. What do you do when you need to launch a marketing campaign, but you can’t predict what will perform best.

This report takes an in-depth look at how SurveyMonkey Audience used a concept testing survey to understand which of our ads would perform best on LinkedIn.

Download this report to see:

  • A case study on how to use surveys to test ad and marketing concepts
  • Which ad concepts performed best in testing and live on LinkedIn
  • Example questions and tactics for concept test surveys
  • A scorecard showing a relative ranking of concepts across key metrics

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